Game Case, simulation games for organizational change

LEGO® Serious Play®

Group discussions about difficult issues or challenges can seem pointless and never-ending.
The same people speaking over and over, hours of meetings without results, and decisions that not everyone agrees with.

Sounds familiar? They are not an example of effective meetings. It's time to stop wasting time and energy and go back to the essence of meetings.

Getting started with LEGO

LEGO® Serious Play® is a powerful method for improving decision-making and finding innovative solutions. Participants use carefully selected LEGO pieces to create a model that that addresses the problem. Communication via the model ensures an inspiring and secure environment.
The end result is a joint solution that is accepted and supported by everyone.

Lego serious play model

The LEGO® Serious Play® method is appropriate for any business where teams work together. This approach lowers stress while increasing creativity, teamwork, decision making, communication, and motivation.

Kjeld Kristiansen, CEO of the LEGO Group, and professors Johan Roos and Bart Victor developed the LEGO® Serious Play® technique. The LEGO Group wanted to find a strategy to encourage imagination and innovation within the company.
Since 1996, the concept has been used worldwide, assisting countless organisations in overcoming difficult problems and achieving growth and development.

Benefits of "Serious Play" with LEGO

LEGO® Serious Play® enhances each team member's creativity and imagination. This method enables participants to create a solution to a complex problem or challenge, ensuring that everyone is fully engaged in the process of solution development.
The building process is highly intuitive, encouraging individuals to share their in-depth knowledge. Additionally, participation in the process, the change, and the solution path promotes candid, transparent, and cooperative communication.
To put it briefly, LEGO® Serious Play® offers you the advantages of an extremely dedicated and imaginative team, efficient information sharing, and open communication.

Explore the potential of LEGO® Serious Play® in a personalised workshop. Sessions are led by a certified facilitator and can last from three hours to two days, depending on the requirements. A three-hour session for up to 12 participants costs €860 (excluding VAT), which includes pre-session briefing and equipment rental. Invest in your team and help them cooperate, think creatively, and communicate effectively.
Contact us today to grow your business with LEGO® Serious Play®.

Learn more about Lego Serious Play and read the experiences of other organisations in our e-book .

How does LEGO® Serious Play® work?

This brief Dutch movie shows how LEGO® Serious Play® works and what a session consists of.

What are people's experiences?

"At first I was a bit sceptical about how playing with Lego would improve the innovation process.
Thanks to having two wonderful boys I only knew Lego as an infinite amount of little plastic blocks covering almost every surface of our living room.

That changed when Nettie Wester facilitated a brainstorm session I joined using Lego. She expertly managed a group of people with completely different backgrounds and ideas to come up with a vision and strategy. Using Lego. I kid you not. Not only was it a super effective meeting, it was also fun and relaxing.
I honestly can recommend it."

Tanya Bakker, PhD. Consultant & Workshop Facilitator for Sustainable Innovation.